The 4th times conference general silk includes National People's Congress of 10 whole nations " national economy and social progress eleventh compendium of 5 years of programs " , consider the situation of Department of Commerce, released " 915 ” of “ of chrysalis silk industry develop outline " , having fiber empress beauty praise the Chinese silk that weighs the quintessence of a country with thousands of years of long history, can, welcomed unprecedented development opportunity. Dong Sang of “ of Department of Commerce moved on the west 2006 of ” project carry out, for silk industry comprehensive and harmonious development created favorable policy environment. In answer to Dong Sang of “ of Department of Commerce ” project moves to strengthen industrial catenary construction and brand construction on the west, development home silk consumes the policy appeal of the market, conduct propaganda popularizes high-grade silk mark, roll out ethical silk high-quality goods, make figure of Chinese silk whole, sponsor by Chinese Silk Association, beijing triumphant organization of beautiful dress limited company is initiated and specific undertake section of first China silk.
Country of newspaper of classics of section of first China silk is industrial and commercial total bureau puts on record, will be in Beijing at coming 22 days on August 10, 2007 Yan Sha MALL holds Jin Yuanxin, beijing friendship shop will be made give priority to the deputy site that chooses brand promotion.
This second activity aims to promote Chinese silk culture, support the development of ethical brand with culture, build consumer, businessman and enterprise to interact, produce the market environment that each other of information of supply and marketing knows, raise broad consumer to be opposite the acknowledge of Chinese silk spirit and material, culture and brand, drive silk brand to consume the market, promote company brand image, arouse enterprise innovation consciousness, promote company change idea, get used to home market demand as soon as possible, accelerate brand construction with the market, the China silk that prosperity of implementation estate development, market and common people are benefited promotes a goal.
This second activity is given priority to with highlighting figure of Chinese silk whole, content includes: One, Chinese silk high-quality goods was exhibited 5000 old, with the picture complementary the Chinese silk high-quality goods that came 5000 showpiece with the means of objective, pull close the distance of old the Silk Road and modern culture, reflect the Silk Road to be the main effect of communication of stimulative thing square culture and shirt-sleeve place play, returning fiber empress regards culture of the Chinese nation as the elegant demeanour of gem. 2, craft of Chinese silk tradition and modern industry are revealed, silk tradition craft produces equipment and national level with revealing a tradition masterpiece of immaterial culture bequest -- 3 names bright and beautiful (Song Jin, Sichuan bright and beautiful, Yun Jin) give priority to with a type of weaving done by the tapestry method in fine silks and gold thread; Modern industry is revealed with “ science and technology innovation ” gives priority to a problem, show industrial cable length in the round, let consumer understand silk -- ” of “ fiber empress is industry of environmental protection of a kind of green, understand the manufacturing process of silk product and technology, wake up the silk complex of masses sleep deeply. 3, brand of contemporary China silk is revealed reach spot sale, by the organizing committee to consumer advocate promote the product that acquires ” of mark of “ high-grade silk, and can represent image of Chinese silk brand, have particular home market to develop the silk high-quality goods of latent capacity and market share. Spin with dress, dress, home, the product such as handicraft of household underwear, ancient silk is given priority to, reveal our country silk to wait for the success that field place gains in brand construction, research and development in the round.
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